The Rhino Charge is organised by a committee of professional volunteers from various disciplines. Each member of this dedicated team offers his or her time, expertise and resources to ensure that the event is run successfully and to the highest standards. The event is held in a different location each year in some of the most remote and wild areas of Kenya. The preparation requires the search for a suitable venue followed by the negotiations with the resident local community and the actual event organisation. Each competition venue is designed with full participation of local community representatives and is sensitive to local considerations. This process takes many months in which the Rhino Charge Committee volunteers their time and commitment to go on Rhino Charge recces in their free time to organise the next event.
The event, supported by event sponsors, check point sponsors and volunteers takes place at the end of May/beginning of June each year around the Kenyan public holiday Madaraka Day and is open to all, subject to the Rules and Regulations stipulated by the organising Committee. The Committee keeps the event location secret until the day of the event. The secrecy of the location prevents people from being tempted to look at the site ahead of time.
The event is organised with the approval of the County Government, local District Commissioner, the Kenya Wildlife Service, the Governing Body of Motorsport in Kenya and the land owner(s) / host community.